DO you want to establish your brand or retail concept in new markets?


Diamon helps brands and retailers with all aspects of international business around the world. We can help you to devise a strategy for international expansion and to analyze various markets and potential partners in order to take the next step. What differentiates us from other consulting firms is that we also help you execute on your strategy by finding a local partners, personnel, store locations and even initate sales to stores.

All our services are custom designed and based on well proven methods and frameworks. Our projects are managed by a local project leader close to you and executed by experts situated in your chosen markets.

Our various services are described below, please feel free to contact us for more in-depth information about how we conduct our projects.


Market Attractiveness

Selecting the right markets
Today, most brands and retail companies consider international expansion early in their business development process. The main reason is that today's consumers believe global presence is an important factor when making purshasing decisions. Diamon's team of international experts assists customers in evaluating which market locations provides the best concept fit, highest potential and lowest  barriers to entry. The result provides valuable input into developing a strategy for growth and priorities for your expansion plan.


Market Entry Analysis

Evaluate and plan your market entry
Following market selection Diamon can conduct a deeper analysis of the selected market/markets to assist in the realization of your company's plan for international expansion. Diamon's goal is assist our clients to feel confident about developing their international expansion and fully evaluate the opportunity, cost and risks involved. Our local experts have extensive in country experience and has worked operative with expansion of similar concepts in the local market.


Partner Search

Finding agents, distributors or e-com enablers
Many brands and retailers use partners in distant markets to establish sales and presence in a new market. Diamon helps you to identify the most appropriate partner to introduce your brand in a new market  We regard the process to be similar to staff recruitment and we use the same methodology to find the best partner for you.


International sales

Hands-on sales

International Sales helps upcoming lifestyle brands expand internationally. Many brands find it difficult to justify a full time employee for international activities and the lack of local expertise and resources makes it difficult to become established in new markets. 

Diamon becomes part of your team and acts on your behalf until a foothold has been achieved focusing on new markets. By combining brands with similar type of target groups and preferred resellers we can offer a cost effective solution to suit your requirements shortening the process towards success.


•   Strategic and tactical planning

•   Identifying and qualifying the right brand building stores

•   Secure first orders from resellers

•   Identifying and qualifying potential partners such as agents or distributors for further growth

•   Overall support in the internationalization process


We often focus on a city strategy in when introducing a new brand to the market. Together with our customer with define the road map and execute accordingly. Our assignments are long term with a combined monthly retainer and success fee.


E-com expansion strategy

How to grow your international online business
The online channel is now a very important part of the channel mix when expanding internationally. There are many ways to handle this and the key is to turn local rules and habits to opportnities. Diamon can help you navigate in this field and advise on strategy as well as putting you in contact with the right partners to enable sales. We advise on how to identify high potential e-com markets, adjust offering, site adoptions to meet local market standards, select the right partnerships to build brand awareness and drive sales.


Location Search

Finding the right store locations

Finding the right store locations is not always easy and often time consuming. Diamon employs its global network of real estate experts to help our customers to find appropriate store locations and negotiate fair market agreements.


Personnel Recruitment

Finding key personnel
One of the most important aspects to international expansion is to find the best talents to drive the business. Diamon offers recruitment service to international job positions both at HQ and in your chosen market. We utilize our global network to identify key persons and also partner with best-in-class local recruitment firms who can provide personality profiling, reference checks, and contract consultation prior to an employment. We recruit for positions such as Country and Store Managers, Regional Expansion Managers and Export Managers.