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Poland enters top 20 list of markets for global retailers

Poland moved up three places to 19th in the world in an annual ranking of top markets for international retailers carried out by CBRE.

The study, which is based on an examination of geographical presence and expansion plans of 326 major retailers across 73 countries, shows that the proportion of international retail companies active in Poland rose to 34% in 2011 from 32.5% the year before, which according to CBRE reflects the country’s strong economy and large potential for new retail offerings.

As a result, Poland overtook the Czech Republic, the only other CEE country in the top 20 (excluding Russia), which remained in 20th place with 33.7% of retailers present, up from 33.4%.

The advance was thanks in large part to the entry of six new brands to the Warsaw market (Dorothy Perkins, F&F, GAP, American Eagle, Foot Locker, and Toys’R’Us), which made it one of the key targeted cities in Eastern Europe last year. As a result, Warsaw leapt 10 places to 36th among top markets at city level, moving ahead of Amsterdam, Lisbon, Brussels, or Budapest.