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Diamon opens office in Berlin

During the autumn, Diamon opened the first office outside of Sweden, in Berlin. The establishment is a strategic decision based on the strong demand from Swedish brands to expand to Germany


During the autumn, Diamon opened the first office outside of Sweden, in Berlin. The establishment is a strategic decision based on the strong demand from Swedish brands to expand to Germany. "I'm really proud of the fact that we have finally opened our first international office and that it just became Berlin. There are many German lifestyle brands that want to expand internationally, and at the same time we are closer to an important market for our Swedish customers" says Ola Gejde, CEO of Diamon. 

Jonna Neuenfeld, who previously worked at the Stockholm office, will be responsible for the German market. Jonna has extensive experience in the retail industry and has worked in projects in fashion, beauty and interior design. "The Berlin office will create a way for Swedish brands that want to establish themselves in the German market" says Jonna. 

About Diamon

Diamon is an adviser to brands and retailers with a focus on international expansion and has, since the start of 2010, carried out over 150 expansion projects worldwide. The services aim to help customers, both strategically and operationally, to establish themselves in new markets with great opportunities and as little risks as possible. In several of the projects, the team is complemented by Diamon's global network of market experts. Diamon's customers are mainly brands in fashion, beauty and home interior. 

For more information contact:

Camilla Strange, Stockholm, +46 708 49 41 69, camilla.strange@diamonretail.com Jonna Neuenfeld, Berlin, +46 708 10 25 41, jonna@diamonretail.com